During Berlin Fashion Week in January 2008, fashion label Penkov and Digital Media Corporation pixelpark presented their cooperation involving the emerging technology of „physical hardlinking“.
Using the so-called QR-Barcode, remotely stored information that has been ascribed to an item or product can be accessed with a mobile phone hereby extending the informational and commercial possibilities.

In the interview with modabot, Bernadett Penkov and pixelpark Managing Director Petra Raddatz talk about their cooperation and the potential of this technology for the fashion industry and for other purposes.