Berlin (IFW) – The Future of Fashion – The INTERNET FASHION WEEK“ transfers the concept of the Fashion Week“ to the virtual space and will provide a platform for the presentation of fashion.
The conceptual, technological and aesthetic possibilities of the Internet are not sufficiently utilised to communicate fashion. We want to change that by focussing on the virtual space and its potential“, says initiator Panos Destanis.
In the future international designers and labels in cooperation with filmmakers, photographers and other artists will present their fashion here to a global audience.
The INTERNET FASHION WEEK aims to become a place for fashion information that is open for future developments and that will attract worldwide attention.
In addition, a platform for the innovative marketing of fashion is planned.“
To extend its expertise, the INTERNET FASHION WEEK will cooperate with the prestigious Unit F büro für mode“ (www.unit-f.at), Vienna.
The first INTERNET FASHION WEEK will take place at the beginning of the year 2008.
Managing Director Panos Destanis, a Berlin based media entrepreneur, is also the publisher of modabot (www.modabot.com), News Service for Avantgarde Fashion.
Art Director Nadim Habib is a Berlin based member of the Art Directors Club Germany (www.adc.de).